Current Time in São Paulo
Live São Paulo time with automatic updates
About São Paulo Time
São Paulo follows the America/Sao_Paulo time zone. The current time shown above is automatically updated every second, ensuring you always have the accurate local time for São Paulo.
Time Zone Information
The time shown is based on São Paulo's official time zone (America/Sao_Paulo), which is +00:00 hours from UTC (Coordinated Universal Time). This live clock automatically adjusts for Daylight Saving Time (DST) when applicable.
São Paulo is currently observing Daylight Saving Time (DST).
Understanding the local time in São Paulo is crucial for:
- •Scheduling international business meetings and conference calls
- •Planning travel arrangements and flight bookings
- •Coordinating with remote teams and global partners
- •Managing import/export operations and shipping schedules
🏢 Local Business Hours
Standard business hours in São Paulo:
- •Monday - Friday: 9:00 AM - 6:00 PM
- •Saturday: 9:00 AM - 1:00 PM (some businesses)
- •Sunday: Most businesses closed
Note: Traffic is notorious - allow extra time. Business lunch is important and can be lengthy
São Paulo Landmarks & Business
🏛️ Famous Landmarks
- •Paulista Avenue
- •Ibirapuera Park
- •São Paulo Cathedral
- •Municipal Market
- •MASP Museum
💼 Major Companies
- •Itaú Unibanco
- •Petrobras
- •Vale
- •Bradesco
- •Magazine Luiza
- •Natura
Business Culture & Communication
🤝 Cultural Notes
Punctuality:
Flexible - 15-30 minutes late is common. Build relationships before business.
Business Etiquette:
Warm and personal. Physical contact (handshakes, cheek kisses) common. Smart casual dress.
📞 Best Times to Call
From US Eastern:
8:00 AM - 5:00 PM EST (10 AM - 7 PM São Paulo)
From Europe:
2:00 PM - 10:00 PM CET (10 AM - 6 PM São Paulo)
From Asia:
9:00 PM - 6:00 AM JST (10 AM - 7 PM São Paulo)
Major Public Holidays
Important holidays that may affect business operations in São Paulo:
🎉Carnival
Major celebration, businesses closed
Typically: February/March
🎉Festa Junina
June festivals, regional variations
Typically: June
🎉Independence Day
National holiday
Typically: September 7
🎉Black Consciousness Day
Public holiday in São Paulo
Typically: November 20
Time Zone Facts
DST Status
Currently observing DST
UTC Offset
+00:00 from UTC
Coverage
Multiple cities in the region
Related Cities
Using the São Paulo World Clock
Our São Paulo world clock is a reliable tool for checking the current local time. Whether you're scheduling international meetings, coordinating with remote teams, or planning travel, this tool provides accurate, real-time information about the current time in São Paulo.